Takeback Family
Take back theirchildhood.
A phone that keeps your child reachable — without handing them an algorithm, a feed designed to be addictive, and a tracker in their pocket. The full smartphone can wait. Being able to ring them can't.
What this is — and isn't
This is a simple, deliberate choice to delay the full smartphone: your child can call, text and be found when you need them, without the bits that are built to hook and harvest them. It's calm parenting, not panic.
- ✓ Not about state digital ID or age checks — that's a different fight (we explain it over here).
- ✓ Not fear-selling. We won't scare you into it.
- ✓ And yes — you can buy a basic phone yourself for less. We'll always say so. What we add is choosing the right one and setting it up so it stays simple.
Three steps, as they grow.
From a first phone that does almost nothing on purpose, to a properly de-Googled smartphone for when they're ready.
The First Phone
A proper minimalist phone
Younger children, or a first phone.
- ✓Calls and texts
- ✓Easy to use, hard to lose them down
- ✓All-day battery
- —No internet
- —No apps
- —No feed to get hooked on
The In-Between
A bit more, still no social media
Older children who need maps, a camera and music.
- ✓Calls, texts, maps
- ✓Camera and music
- ✓Reachable, findable when you agree it
- —No TikTok, Instagram or Snapchat
- —No addictive feed
- —No ad-tracking
The Grown-Up Step
A de-Googled Pixel, with the training wheels on
Teenagers ready for a real smartphone — done sensibly.
- ✓A proper de-Googled Pixel
- ✓You keep sensible controls
- ✓Off Google's tracking from day one
- —No Google account harvesting their data
- —No surprise app store
- —No nasty defaults
Pricing will be as honest as the rest of the shop — and we'll show our working, same as always.
Be first to know.
Takeback Family is launching soon. Pop your details in and we'll let you know the moment it's ready — no spam, no nonsense, and we'd never sell your data.
We hate spam — and we'd never sell your data. That would be a bit rich, wouldn't it?